Staff Meetings
Salon staff meetings can be a salon owner, manager or stylist’s best friend or worst enemy depending on how they are approached. In this week’s course you get quick easy tips on how to get the best out of each meeting.
Retailing in the Salon
It’s an age-old concern in the salon for both salon owners and stylists: how to effectively sell professional products to our clients and educate them on their use. This week, get the Salon Fixer take on how to make the process easier, more fun and more effective.
All Day Training
Can every day be a training day in the salon? We say yes and give you a few tips to think about this week on how to do it.
So, What Are We Going to Do Today?
Effective consultations are what set great hairdressers apart from good hairdressers. How do we build an effective consultation without sounding like a robot and taking the “art” out of the consultation? A few good tips to set you on your way.
Smells Like Team Spirit
Whether you call it “team spirit” or “staff morale” keeping your employees and co-workers feeling loved and appreciated is an important part of your job on a daily basis. This course gives you a few tips to keep in mind in that never ending pursuit.
Do We Know More Than Our Clients?
This course covers the provocative question of “Do we know more than our clients?” The answer may seem easy, but in this time of instant access to information is it true?
Your Salon's Website
As we enter a new decade, it’s pretty clear to most salons that they need to have an online presence—and that the hub of this presence is the salon’s website. While many salons do have a website, most don’t have a clear, concise strategy for leveraging the site to be as effective as possible.
Salon Pricing
One of the most daunting decisions for salons and independent stylists alike is what to charge for services. Before setting your prices or reviewing your pricing strategy, there are some basic principles you can use as a basis for your decision making. By making your strategy principle-based, your future decisions on pricing will be that much easier.
Are you a Leader or a Manager?
Sometimes I resist using the term “salon manager” or to call my seminars “salon management” because I believe there are too many people focused on management and not enough people focused on “salon leadership”... are you a manager, a leader or both?
One Simple Mistake Salons Make
What is the one simple mistake that salons all over the world make? I know what this mistake is because I ask salons and stylists one simple question when I meet them.
Client Incentives
Client incentives are almost a necessity in today’s world of attracting and keeping clients. However, many salons don’t think through the purpose or process of creating incentives and what these promotions communicate to their clients.
Salon Management Basics
Everyone likes to use the term “get back to the basics” and there is good reason for that. The people that do the basics best are the ones that always seem to weather storms the best.
Building Salon Culture
Salon culture and business culture are terms we hear a lot about when we discuss what makes a salon successful. However, not many people understand exactly what a culture is or how it can be defined. In this course we cover the six traits that all successful cultures share.
Client Attraction
Attracting clients is job number one for any business. In the salon world, there are four distinct categories of client attraction that need to command your attention in order to prioritize and strategize for each.
One Powerful Idea
Sometimes one very simple, powerful idea can change the way your salon does business. Today we discuss a change you can make in your salon that will increase consultation skills, retail sales and client satisfaction while creating a buzz with your staff and guests.
Reducing Expenses
One important—and sometimes overlooked—way to improve a salon’s bottom line is to keep an eye on expenses. That’s why it’s important to have a simple, easily executed strategy for reviewing and reducing expenses on a regular basis.
Window to the World
Your salon’s window to the world is its exterior. The way your salon looks from the outside can be a determining factor of whether a potential client will decide to visit the salon or pass it on by. Even a client that has been recommended to your salon will have the visit affected by this first, lasting impression.
The Seven Reasons
Some people just won’t do what we want them to do. We’ve discovered why. Our research—and discussing the issue with pros around the world—has led us to The Seven Reasons why people (from team members, to family, to clients) won’t do something you may think is a perfectly good course of action.
Answering Your Questions
You’ve got questions and we’ve got answers. This week we answer your questions e-mailed in about Facebook and social media.
Staff Recruiting
How do I find good people to work in the salon? This question comes up time and time again. This week we offer three key points to keep in mind when creating a “Staffing Strategy.” Every new hire means the personality and culture of your salon will change. We help you make sure it changes for the better.
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